About

AVERO is a marketing research and strategy consulting firm based in Traverse City, Michigan. The firm services clients throughout North America. Current and recent clients include companies in health care, financial services, insurance, media, professional services, and consumer packaged goods. Engagements typically involve some form of customer research that informs strategic change. Research methods used include qualitative and quantitative techniques such as focus groups, survey research, in-depth interviews and point-of-purchase intercepts.

AVERO is focused on producing results - providing clients with actionable insights and specific strategic and tactical recommendations that lead to business success and enduring competitive advantage.